I’m Siyuan Fang


I was born with great curiosity,

craving to write and draw as my early way of reflecting the universe.

Then comes to design:

crafting around where aesthetics, ergonomics and functionality work together within various context;

standing on the intersection of humanity and technology while leveraging user-centred approach with tech-driven innovation;

envisioning every possible future when virtual and reality are truly blended to enhance everyone’s live.

What’s next?





2009.09 – 2013.06

BA at Industrial Design Department,

Zhengzhou University of Light Industry, China

2013.09 – Present

MFA at Transportation Design Master Programme,

Umeå Institute of Design, Sweden




2011.10 – 2012.01

Product Design Intern at Christian Bjorn Design Group China

2012.05 – 2012.09

Service Design Intern at Nokia Research Center Beijing

2013.04 – 2013.09

Interaction Design Intern at Microsoft Research Asia

2014.06 – 2014.09

Automotive Design Intern at Guangzhou Automobile Group

2015.01 – 2015.07

 User Experience Design Intern at Volvo Car Group

2015.08 – 2016.01

Digital Interface Design Intern at Daimler AG




Excellence Award in Vatti Industrial Design Competition, 2010

Finalist in User Experience Design Awards China, 2012

Best Lifestyle Design in Car Design Awards China, 2012

First Prize in OzCHI Interaction Design Challenge, 2014

Best Eco Interior Nomination in Interior Motive Awards, 2014

First Prize in Designed in Green Contest, 2014

Winner in Move Award, 2014 & 2015




Adobe Photoshop, Illustrator, After Effects, Premiere, Indesign;

Autodesk Alias, Maya, 3ds Max, Keyshot, Arduino, Processing;

Sketching, Calligraphy, Modelling, Prototyping, Filming, Driving;

Chinese(native), English(proficient).



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